| Sign Up | Google+
 

2012 U.S. Open: Ratings Up For Final Day At Olympic

Stay connected for news and updates

The 2012 U.S. Open received a boost in ratings for the final day of competition despite the fact that relative unknown Webb Simpson captured the title. The increase in ratings from the 2011 final, which saw Rory McIlroy come out victorious, can be attributed to how close the competition was for this year's nation's championship.

Via USA Today:

The U.S. Open on NBC Sunday drew a 6.6 overnight. Predictably, that's up from last year's final-round coverage -- by 29% -- when the event's finish wasn't close and, more importantly, it didn't run in East Coast primetime.

But compared to two previous West Coast U.S. Opens that has similar primetime schedules -- in 2008 and 2010 -- NBC's Sunday coverage was down. It was down 22% from 2008 and 4% from 2010.

While the primetime coverage would seem to help the event, it was more than likely the reason why the ratings were down compared to the other West Coast based Opens. Sunday's final round was forced to go head-to-head with Game 3 of the NBA Finals, which seemed to hurt the ratings for both events as viewers were split over what to tune into.

For all your news and updates in the run-up to the 2012 U.S. Open at Olympic, visit SB Nation's dedicated golf hub. Be sure to head over to USOpen.com for even more coverage from the event.

Check out the SB Nation Channel on YouTube

                                                                                                                                                                                                               

In This StoryStream

There are 0 Comments. Add Yours. Loading

Shortcuts to mastering the comment thread. Use wisely.

C - Next Comment
X - Mark as Read

R - Reply
Z - Mark Read & Next

Shift + C - Previous
Shift + A - Mark All Read

Comment Settings

Live comment alert: Hide it!

Comments for this post are closed.

Photographs by spatulated, Triple Tri, and chrischappelear used in background montage under Creative Commons. Thank you.