2012 U.S. Open: Ratings Up For Final Day At Olympic

The 2012 U.S. Open received a boost in ratings for the final day of competition despite the fact that relative unknown Webb Simpson captured the title. The increase in ratings from the 2011 final, which saw Rory McIlroy come out victorious, can be attributed to how close the competition was for this year's nation's championship.

Via USA Today:

The U.S. Open on NBC Sunday drew a 6.6 overnight. Predictably, that's up from last year's final-round coverage -- by 29% -- when the event's finish wasn't close and, more importantly, it didn't run in East Coast primetime.

But compared to two previous West Coast U.S. Opens that has similar primetime schedules -- in 2008 and 2010 -- NBC's Sunday coverage was down. It was down 22% from 2008 and 4% from 2010.

While the primetime coverage would seem to help the event, it was more than likely the reason why the ratings were down compared to the other West Coast based Opens. Sunday's final round was forced to go head-to-head with Game 3 of the NBA Finals, which seemed to hurt the ratings for both events as viewers were split over what to tune into.

For all your news and updates in the run-up to the 2012 U.S. Open at Olympic, visit SB Nation's dedicated golf hub. Be sure to head over to USOpen.com for even more coverage from the event.

Check out the SB Nation Channel on YouTube

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join SB Nation Cleveland

You must be a member of SB Nation Cleveland to participate.

We have our own Community Guidelines at SB Nation Cleveland. You should read them.

Join SB Nation Cleveland

You must be a member of SB Nation Cleveland to participate.

We have our own Community Guidelines at SB Nation Cleveland. You should read them.

Spinner

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.