Prepare yourselves, Browns fans -- your beloved Cleveland Browns Stadium is going to have a new sponsor-dictated name at some point.

New owner Jimmy Haslam said as much before, and he reiterated it on Wednesday. It should happen after this season, Haslam said in a radio interview.

Asked about stadium naming rights - Haslam says post season discussion, but plans on it happening #Browns

— Matt Loede (@Loede923TheFan) September 19, 2012

While renaming the stadium is a big change, others could be in store for the Browns under their new administration. That might even include the uniforms.

But imagine for a moment the stadium with a sponsor's name, something with a local hook a la Progressive Field and Quicken Loans Arena. Sherwin-Williams Stadium? Medical Mutual Field? Giant Eagle _____?

It happens to almost every team across the country.

It looks like the Browns have a forward thinker in Haslam, but fans who love the tradition must be prepared to accept whatever changes may come.

For more on the Cleveland Browns, go to Dawgs By Nature.