The Columbus Blue Jackets are having yet another lackluster NHL season. They're 13-30-6 with only 32 points and are firmly in last place in their division. Unsurprisingly, yet another year of futility for the fairly new NHL franchise has left season ticket holders shuffling in their boots a little, and attendance is currently hovering around 14,600, which puts them 26th overall in the National Hockey League.
Blue Jackets owner John J. McConnell seems to have heard the call and has sent out a letter via email to all of the Jackets season ticket holders out in Ohio, and The Cannon brings us the full text of it:
That said, there is no question our on-ice performance is nowhere near what it needs to be. All of you are disappointed and many are angry. I and the entire Blue Jackets organization share these feelings. I thought as we approached mid-season at the All-Star break, it would be a good time to reflect on where we've been and offer some thoughts about how we go forward. We have taken actions and will continue our push to improve.
Not a bad idea for McConnell, but the smartest idea to improve STH sales and get the fans excited again will always be to improve the actual play on the ice. For a team that has had nothing resembling a star season in its history, even a playoff berth will likely do.
For more on the Jackets, check out The Cannon.