Yes, LeBron James migth be an attention grabber, but he is also generous and knows how to take a situation and make something positive out of it.
According to the site Fear The Sword, ESPN had to agree to certain restrictions in order to seal the deal with LeBron -
First, ESPN does not know what the decision will be and won’t know before hand. The location also has not been released, but something tells me it will be in Bristol, CT where ESPN is located.
Secondly, ESPN is NOT allowed to sell advertising for the 1-hour Primetime event. Instead, LeBron’s marketing company – LRMR I suppose – can sell sponsorships with all proceeds going to the Boys and Girls Club of America.
Now, the question becomes, will LeBron break the hearts of Northeast Ohio in front of millions of viewers on live TV?