clock menu more-arrow no yes mobile

Filed under:

Super Bowl Commercials: USA Today Gives Doritos Pug Commercial Top Honors

Each year USA Today rates the Super Bowl commercials.  This year, they give the win to a Doritos ad, you know, the one with the pug?  Doritos has been known in recent years to avoid the big advertising firms and go with smaller units, or hold contests in which customers create their ad concept and Doritos make it a reality.

In this ad, a man chooses to tease a cute pug with a bag of Doritos, behind a closed screen door of course.  You know what's going to happen - instead of the dog bouncing off the door, he crashed right through it, burying the antagonist under the door while getting to enjoy the bag of Doritos for him/herself.

It wasn't in my top 5, but the Doritos ad was pretty good, and gets USA Today's nod as the best of Super Bowl XLV.

Photographs by spatulated, Triple Tri, and chrischappelear used in background montage under Creative Commons. Thank you.