Eminem was arguably the biggest star to make an appearance in Super Bowl ads. He lent his talents to two different ads - one in claymation for Lipton Brisk Iced Tea and the other for the Chrysler 200 - in what many are calling the Ad of the Year. We'll start with the Lipton ad, that has Eminem explaining why he doesn't do commercials:
A bit humorous and Eminem does a nice job with the voice over work.
The real star of the night, however, was the Chrysler ad that was more about Detroit, and the return of the American car industry than Eminem himself. There is a narration played throughout the commercial that speaks to what Detroit is all about:
What does this city know about luxury? More than most. The hottest fires make the hardest steel. It's not the story you're reading in the papers. It's about luxury. We're from America. This is what we do. The Chrysler 200 has arrived. Imported from Detroit.
I also enjoyed the portions that talked about this not being New York, or Chicago or Las Vegas - implying that there are great thing about America - and that come out of America - that have nothing to do with the biggest cities in America.
This commercial nailed what America is about, and Eminem's presence as a Detroit native that is proud to be from Detroit drove the point home:
Coming up, my favorite Super Bowl ad of Super Bowl XLV.